Education
Doctor of Education (Ed.D.), Educational Leadership & Administration, 2021
Eastern Kentucky University · Richmond, KY
Dissertation: Digital Marketing Campaign Effects on Website Traffic at a Kentucky Comprehensive Regional University. https://encompass.eku.edu/etd/745/
Master of Science, Applied Engineering & Technology Management, 2014
Eastern Kentucky University · Richmond, KY
Thesis: Website Redesign Process Measurement and Performance Measurement
Master of Divinity (M.Div.), 2007
Gardner-Webb University · Boiling Springs, NC
Bachelor of Arts, Religion, 2003
University of the Cumberlands · Williamsburg, KY
Minor: Computer Information Systems
Professional Experience
Global Marketing Design Manager, January 2023 – February 2026
Lexmark International · Lexington, KY
Led a globally distributed creative team of 18 across the U.S. and Philippines using a team lead structure with U.S.-based SMEs in lead roles. Supported marketing initiatives spanning sales enablement, GTM, demand generation, product pre-launch and preview campaigns, web design and UX, live events, trade shows, brand governance, and customer experience across 60+ international markets.
- Led the creation of Lexmark Brand Central, a new public-facing brand guidelines platform and the first site launched on Lexmark’s AEM environment. Organized an agile content sprint that unblocked months of stalled work and produced the foundational content system for the platform.
- Directed multi-format creative production across print, digital, video, motion graphics, 3D visualization (Keyshot), and live and pre-recorded events, maintaining brand integrity across global campaigns.
- Led design team resources through a major AEM migration, delivering UX, templates, information architecture, content migration support, and publishing workflows at enterprise scale.
- Collaborated with demand generation and ecommerce stakeholders on CRO initiatives, improving ROI through creative and tactical adjustments to campaigns and landing pages.
- Facilitated conflict resolution, diversity and inclusion conversations, and cross-cultural consensus-building across a team spanning the U.S., Philippines, UK, Hungary, Switzerland, France, Germany, Spain, LATAM, and India.
- Participated in IdeaFest, a community engagement initiative connecting Lexmark employees with local nonprofits through collaborative problem-solving.
- Leveraged Adobe Firefly and Adobe Express templates to expand creative throughput and accelerate digital asset production across markets.
Vice President of Marketing, June – November 2022
PlatformQ Education · Needham, MA
Led marketing strategy and operations for a SaaS edtech company offering a live and simulive webcast platform tailored for higher education. Managed a team of three direct reports and served on the senior leadership team.
- Owned product positioning, digital campaign strategy, and marketing automation across 60+ higher education client institutions.
- Partnered with the technology team on a full company website launch, contributing to information architecture, UX, lead forms, SEO copywriting, and launch planning.
- Implemented SPF, DKIM, and DMARC-compliant email infrastructure working directly with university IT contacts, improving deliverability and campaign performance.
Director of Brand Management, January 2016 – June 2022
Eastern Kentucky University · Richmond, KY
Led brand, web, digital marketing, creative, and communications operations for a public university serving 15,000+ students, including a significant population of first-generation college students from low-income regions. Directed a team of 9–12 staff and managed a $750K annual budget.
- Owned the university’s full web platform, governing a legacy Drupal 6 environment with a single developer for six years before driving the strategic decision to transition to WordPress — initiating the platform proposal, working with IT on infrastructure, and hiring WordPress developers to begin the build. EKU remains on WordPress today.
- Led development of a new university visual identity guide, establishing brand standards and governance frameworks across all institutional touchpoints.
- Directed integrated marketing campaigns across digital, OOH, print, video, and sponsorship channels, including targeted campaigns for adult learners and non-traditional student audiences.
- Built cross-departmental publishing frameworks enabling HR, Communications, PR, and Academic Affairs teams to produce on-brand content at scale.
- Led WCAG 2.1 / ADA / Title II accessibility compliance program using SiteImprove, driving measurable improvements in digital accessibility across institutional properties.
- Served as Managing Editor for the semiannual alumni magazine, overseeing editorial direction and production across print and digital channels.
- Led team to earn 20+ Educational Advertising Awards (2019–2022), including 11 Gold awards in 2022, alongside CASE Kentucky Grand Awards and PRSA recognition.
Digital Marketing Optimization Manager, August 2015 – January 2016
Eastern Kentucky University · Richmond, KY
Hands-on digital marketing and campaign optimization role prior to promotion to Director of Brand Management. Managed paid campaigns across Google Search and Display, Facebook, Instagram, Twitter, and LinkedIn, performing all optimization manually across enrollment marketing channels.
Director of Digital & Web Marketing, August 2012 – August 2015
Georgetown College · Georgetown, KY
Managed all aspects of the college’s web presence, digital marketing, and technology integrations. No direct reports.
- Directed college-wide web presence and digital marketing campaigns including design, photography, video production, and webcasts for institutional events.
- Designed and executed a digital advertising campaign targeting adult learners for the Education Master’s program.
- Led payment gateway implementation for the college’s online giving solution, expanding digital revenue capabilities.
- Managed a digital marketing budget with disciplined optimization across paid channels.
Director of Communications & Technology, January 2008 – June 2012
First Baptist Church Knoxville · Knoxville, TN
Led all communications operations and technology infrastructure for a large urban congregation. Guided a technology budget of approximately $300,000 as part of a $750,000 facility renovation, overseeing full technical implementation of a live television and webcasting studio.
Consulting
Founder & Principal Consultant, 2006 – Present
Speak LLC · Richmond, KY
Independent WordPress and digital marketing consultancy serving 30+ clients across news publishers, churches, nonprofits, small businesses, and educational organizations.
- Architect, build, and maintain end-to-end WordPress platforms including server administration, hosting configuration, custom theme development, plugin governance, WooCommerce ecommerce builds, and security hardening.
- Implement MarTech integrations including GA4, GTM, tracking pixels, form-to-CRM connections, payment gateways, email subscription platforms, and live chat tools.
- Deliver performance optimization using Lighthouse, Core Web Vitals diagnostics, technical SEO audits, and WCAG accessibility reviews.
- Configure and maintain SPF, DKIM, and DMARC email authentication infrastructure for clients across nonprofit, education, and small business sectors.
Publications & Presentations
Peer-reviewed publications, conference presentations, and academic research.
Moore, Brandon. Digital Marketing Campaign Effects on Website Traffic at a Kentucky Comprehensive Regional University. Doctoral Dissertation, Eastern Kentucky University, 2021. https://encompass.eku.edu/etd/745/
Moore, Brandon. “Collaborative Academic Marketing Strategies.”Pedagogicon 2021 Digital Installations. Eastern Kentucky University, 2021. https://encompass.eku.edu/pedagogicon_digitalinstallations/7/
Moore, Brandon. “What’s in a Brand?” Presented at the CASE Kentucky Conference, 2018.
Moore, Brandon. “A Digital Toolbox for Collaboration.” Presented at the CASE Kentucky Conference, 2017.
Moore, Brandon. “Branding Overview.” Stand-in presentation at the CASE Kentucky Conference, 2017.
Moore, Brandon. “Clarifying the Call: Stories of Discernment Away from Vocational Ministry.” Presented at the Center for Discernment and Academic Leadership Annual Conference, Georgetown College, 2016.
Moore, Brandon. “Comply with New Web Accessibility Requirements by Following Recommended Strategies.”Student Affairs Today, vol. 20, no. 4, July 2017, pp. 1–5.
Moore, Brandon. “Management Approach to Website Redesign.” Applied Engineering & Technology Management Research Project, Eastern Kentucky University, 2014.
Certifications
Oracle Cloud Infrastructure 2024 Generative AI Professional · Oracle, 2024
Awards & Recognition
Educational Advertising Awards (EduAd) · 2019–2022
- 2022: 11 Gold, 4 Silver, 3 Bronze, 5 Merit — TV, digital video, social media, podcast, streaming, print, mobile, blog, search, and recruitment materials
- 2021: 2 Silver, 1 Bronze, 4 Merit
- 2020: 4 Silver, 1 Merit
- 2019: 1 Silver, 2 Merit
CASE Kentucky Awards
- 2018: 4 Grand Awards (Photography Series, Recruitment Publication, Writing for Web, Photography Individual), 1 Special Merit
- 2017: 4 Grand Awards (Social Media, Marketing Video, Periodicals, Photography Series), 9 Awards of Excellence, 1 Special Merit
Associations & Affiliations
Phi Kappa Phi Honor Society · 2020–Present
American Marketing Association · 2019–2022
Leadership Central Kentucky · Board Chair 2020–2022; Board Member 2016–2022
Honorable Order of Kentucky Colonels · Inducted 2013
College Personnel Association of Kentucky · 2013–2015
Chair, Facilities Committee, Central Baptist Church · 2022–2025