Website Projects
Brandon’s website projects are published at Speak, LLC: https://wearespeak.com.
Team Leadership
Lexmark Brand Central Leadership
See how Lexmark Brand Central transformed outdated brand guidelines into a public-facing AEM resource through design leadership, content strategy, and cross-functional execution.
Marketing
Led comprehensive advertising and marketing efforts for both institutions and agencies. Developed and executed comprehensive marketing plans. Directed the development of copy, design, and creative for print and digital advertising. Guided the delivery of advertising using marketing data and research. Led the creation of reports to illustrate the efficacy of marketing and advertising campaigns.
Standardized Resources
Led the development of design, accessibility, and branding resources for University use. Guides provide specifications about color schemes, logo usage, technical accessibility requirements, recommended language, and editorial style.
Doctoral Dissertation
Effect of Digital Advertising on Website Traffic at a Kentucky Comprehensive Regional University.
This research is a quantitative analysis of the effect of marketing campaigns on website traffic. The analysis examined similarities and differences of user behaviors, comparing users who arrived at the website via organic methods versus those who arrived via advertising campaigns.
EKU Magazine
EKU Magazine is published twice per year and features the stories of the alumni, students, faculty and staff of Eastern Kentucky University. The magazine is a collaboration between EKU’s departments of Communications & Brand Management and Development & Alumni Engagement. In the role of managing editor, I lead the staff responsible for content development and creative direction of the magazine.
Recruitment & Fundraising
Recruitment materials are developed on an annual basis in collaboration with the enrollment management department. Fundraising materials are developed in collaboration with the development office.
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